Brand Arrogance: Revelatory Business Insights from an Inside Study of the Challenging Rise of the Largest Telecommunications Company in Nigeria
by Ezekiel Bamigboye
Published by Harmony Publishing
About the book
Organizations come and go! Some struggle, die early while others enjoy very early success becoming household names in the business world. The likes of Google, Amazon, Apple, Samsung, Walmart etc. have become massively successful companies with billions and trillions of dollars in market capitalization. So, why do organizations fail? Could it be lack of great strategies or lack of flawless execution? Or is it fortune? Could it be an alignment of the organization's strategies, plans and execution with external forces? Is it leadership?
From the book's store description.
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