HOW TO USE E-MAIL MARKETING SERVICES: Short Series On Book Publishing And Marketing In Nigeria

Welcome to Harmony Publishing, here we are covering a series of blogs on book publishing and especially marketing in Nigeria. We will be discussing using email marketing to advance your writing career.


Your mailing list is the foundation of all marketing and promotion efforts. You can even begin building this in advance of setting up a formal website or blog. There are many e-mail marketing service providers. MailChimp is free for up to 2000 e-mail addresses. Like AWeber, Constant Contact, Vertical Response and many others, MailChimp will manage your e-mail contacts, provide customisable templates for e-mail newsletters, track open and click rates, automatically handle subscribes and unsubscribes, and provide analytics. They make it very easy to create and embed a signup widget (an HTML snippet) on your website and blog posts too. To encourage visitors to sign-up for your e-mail news, entice them with an ethical bribe: free information, booklets, and stories. Automation or auto-responder feature can handle this for you, sending your prepared e-mail (or series of e-mails) when they enrol. Providing complementary information and stories asserts your professionalism, demonstrates your creativity, builds relationships and inspires reciprocity. Visitors to your website will expect to find a sign-up form in the upper right-hand side of your web page. Some authors shrug off e-mail newsletters because they offer an RSS feed on their site. Go ahead and use an RSS feed (Feedburner is a good one). The critical distinction I want to make is that RSS is not an e-mail address collection tool, it’s a notification system that some of your site visitors will use to stay up-to-date with your blog posts via e-mail or an RSS reader.

The people who have subscribed to your e-mail newsletter want to get to know you so reward them with more personal content than you publish in your other social sites. As a writer, you are uniquely equipped with the talent and skill to write great e-mail newsletters.

Thank you for reading today’s blog on book publishing and marketing. We are here for when you ready to publish your book.

Harmony Publishing plays a pivotal role in publishing in Nigeria, is a provider of self-publishing services aimed at helping authors realise their dreams while minimising the encumbrances associated with getting published. Getting published has never been more convenient and better professionally handled than you get at Harmony Publishing, as we offer high-quality writing, editorial and production services at affordable rates. Our publishing services cover professional editing, illustrations, graphic designs and generation, as well as and print production. Each service is delivered to give you more value for your money.

For more enquiries, kindly call 07032212481 or send mail to publish@harmonypublishing.com.ng. Visit our site to get started and click on get published to submit your manuscript and begin your publishing dream.

How to publish your book in Nigeria
How to publish your book in Nigeria


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