CONTENT MARKETING & WRITING FOR FREE: Short Series On Book Publishing And Marketing In Nigeria

Welcome to Harmony Publishing, here we are covering a series of blogs on book publishing and especially marketing in Nigeria. Content is King. Content is cash. How to generate them in today’s post is explained.


Now that you are an author, you can afford to write for free. Consider that every piece of content you contribute is publicity that generates book sales. Identify parts of your manuscript that might become articles or stories, photographic layouts or other short pieces. Offer free articles to magazines, newspapers and websites in your area of expertise in exchange for a linked blurb about you and your book.

Content marketing can activate a reciprocity impulse in others. When your book is ready, you have a better chance of getting reviewed, mentioned and supported by those you’ve helped. Building relationships online is just like building relationships in real life. As in any business relationship, be professional and reliable. Other than magazines and websites on your topic, many sites host articles and stories and market their best contributors. Examples are Examiner.com and HowTo.com. Go to nairaland.com and contribute on a section relating to your book topic and you might make the front page! Always cross-post on your website and social publishing sites. Guest blogging is also an excellent content marketing strategy. A web search can help identify the critical bloggers to cultivate relationships with, and you can even arrange your blog tour when your book is published.

Thank you for reading today’s blog on book publishing and marketing. We are here for when you ready to publish your book. Call us on 07032212481 or email publish@harmonypublishing.com.ng.

Our service is available everywhere in Nigeria, and we can deliver worldwide. The service we offer is editing, ghostwriting, book cover, design and interior layout, Printing, ISBN assignment, ebook publishing, soft and hardcover publishing, audiobook publishing, online distribution, indexing, social media marketing.

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